OLUWATOBI AKINOLA

Content Strategist

Lagos, NG.

About

Highly versatile Content Strategist with a proven ability to lead high-impact content initiatives that consistently drive brand growth, organic traffic, and user engagement. Expertise lies in blending data-backed strategy with creative storytelling to produce high-performing content across web, product, and social platforms. Adept at leveraging SEO, content architecture, editorial planning, and cross-functional collaboration to transform complex ideas into clear, compelling narratives that convert business objectives into measurable results.

Work

B-world Analytics

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Content Writer

Remote, Remote, Nigeria

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Summary

As a Content Writer, developed and published extensive technical content, significantly simplifying user experience and reducing customer support inquiries for innovative tech products.

Highlights

Authored and published 46 comprehensive how-to and guideline articles on innovative tech products and software platforms, enhancing user understanding and boosting product adoption.

Reduced customer support tickets by 20% by creating detailed user guides and FAQs, proactively addressing common user issues and improving self-service capabilities.

Contributed significantly to product education and sales enablement by developing detailed comparisons, tutorials, and feature explainers tailored for both beginner and expert audiences.

Accelerated content production timelines by 25% through the strategic use of content calendars, reusable templates, and structured research workflows.

Qiqi Farms

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Content Strategist

Lagos, Lagos, Nigeria

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Summary

As Content Strategist, revitalized brand storytelling and executed data-driven content strategies that dramatically increased website traffic and social media engagement.

Highlights

Spearheaded the enhancement of brand storytelling by developing the company's motto and distinct brand voice, which became the foundational guide for all future marketing campaigns.

Increased website traffic by 40% within 6 months by strategically aligning SEO-optimized content with high-intent search queries and seasonal product trends.

Drove a significant rise in social media engagement by co-developing and implementing a platform-specific content strategy tailored to Qiqi Farm's growth objectives.

Improved content retention and shareability by creating diverse multimedia assets, including infographics and short-form videos, for optimal web and social use.

Produced over 100 high-converting content pieces, including blogs, landing pages, and product blurbs, by leveraging in-depth customer insights and sales data.

Education

University of Ibadan

Ibadan, Oyo State, Nigeria
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Bachelor of Education (B.Ed) Early Childhood Education/Communication Language Arts

Certificates

VA: Virtual Assistance

ALX

Skills

Content Marketing

Content Marketing.

Microsoft Office Suite

Word, Excel, PowerPoint, Outlook.

Creative & Technical Writing

Creative Writing, Technical Writing.

Editing & Proofreading

Editing, Proofreading.

SEO

SEO.

Social Media Management

Social Media Strategy, Social Media Engagement.